Privacy Policy

Last updated: 01 February 2026

1. Introduction

SleekShift (“we”, “us”, “our”) is committed to protecting your privacy and handling your personal data responsibly and transparently.

This Privacy Policy explains how we collect, use, store, and protect personal information when you visit our website, submit enquiries, or engage with our services, in accordance with the UK GDPR, EU GDPR, and applicable data protection laws.

2. Who We Are

  • Controller: SleekShift Ltd
  • Jurisdiction: United Kingdom
  • Contact: privacy@sleekshift.co.uk

We act as the data controller for personal information collected through this website.

3. Information We Collect

We only collect information that is relevant and necessary. This may include:

  • Identity data: name, company name, role
  • Contact data: email address, phone number
  • Business context: SKU count, launch stage, budget range, project brief
  • Technical data: IP address, browser type, device information
  • Usage data: pages visited, interactions, referral sources

We do not knowingly collect sensitive personal data.

4. How We Use Your Information

We use your information to:

  • Respond to enquiries and requests
  • Assess project suitability and scope
  • Provide proposals, services, and follow-ups
  • Improve our website and user experience
  • Meet legal and regulatory obligations

We do not sell or rent personal data.

5. Legal Basis for Processing

Under GDPR, we rely on the following lawful bases:

  • Consent – where you explicitly submit information via forms
  • Legitimate interests – to respond to business enquiries and improve services
  • Contractual necessity – where services are agreed
  • Legal obligation – where required by law

6. Data Sharing

We may share data with:

  • Trusted service providers (hosting, analytics, email)
  • Professional advisers (legal, accounting)
  • Regulatory or law enforcement authorities if required

All third parties are contractually bound to protect your data and comply with GDPR.

7. International Transfers

Where data is processed outside the UK or EEA, we ensure appropriate safeguards are in place, including standard contractual clauses or equivalent protections.

8. Data Retention

We retain personal data only for as long as necessary:

  • Enquiry data: up to 12 months
  • Client data: for the duration of engagement and legal retention periods
  • Analytics data: anonymised or aggregated where possible

9. Your Rights

You have the right to:

  • Access your data
  • Correct inaccurate data
  • Request deletion
  • Restrict or object to processing
  • Withdraw consent at any time
  • Lodge a complaint with the ICO or your local authority

Requests can be made to: privacy@sleekshift.co.uk

10. Security

We use appropriate technical and organisational measures to protect data against loss, misuse, or unauthorised access.

11. Updates

This policy may be updated periodically. Material changes will be clearly communicated.